Our Story
It all started with a frustrating experience—one that many diamond lovers have faced. After purchasing an overpriced diamond and struggling to resell it at a fair price, I realized something was broken in the system. Diamonds, whether natural or lab-grown, should retain their beauty, worth, and ability to find new owners who cherish them.
This challenge sparked an idea: what if there was a way to make diamonds more sustainable and accessible? A way to ensure buyers could find high-quality pieces at fair prices, while sellers could confidently pass on their cherished jewelry without feeling undervalued?
And so, SparkAgain was born—a platform where diamonds get a second chance to shine. We connect buyers and sellers in a seamless, secure, and transparent marketplace. By removing retail markups, we ensure sellers receive fair prices and buyers find stunning lab-grown diamonds at true value.
Whether you’re passing on a cherished piece or searching for the perfect ring at an unbeatable price, SparkAgain makes buying and selling seamless, secure, and rewarding. Because sustainability isn’t just about how diamonds are made—it’s about how they continue to be treasured.
About Us
Hi, I’m Herlina—the founder of SparkAgain.
My journey with diamonds began long before I ever owned one. Growing up in a humble family in Indonesia, I was always the girly girl, drawn to anything that shimmered and sparkled. Shiny things felt magical to me, even if they were just bits of glass.
When I moved to the bustling city of Jakarta, my world expanded—and so did my dreams. As my career soared, I was able to afford nice things. But there was always one thing that felt out of reach: a diamond ring. It seemed too expensive, too exclusive, like a symbol reserved for “someone”, not for girls like me.
Many years later, I discovered lab-grown diamonds and was instantly fascinated. For the first time, diamonds felt accessible and reasonable. I bought my first lab-grown diamond as a “push present”—not for having a baby, but as a gift to myself for pushing through life’s challenges!
Why SparkAgain?
As I collected more jewelry, I realized that most pieces—especially diamonds—spend their lives sitting in boxes, hidden away. So many beautiful rings, necklaces, and earrings are just waiting for a new story, a new hand, a new celebration. Why let them gather dust when they could be shining on someone else? When a piece of jewelry no longer has a purpose after a new chapter in life, you can sell it in a discreet, secure, and easy way—letting it bring joy and meaning to someone else.
So, I created SparkAgain as a space where you don’t have to hoard your treasures. You can pass them on, trade them, and let them bring joy to someone new. With so many diamonds already in the world, we don’t need to keep producing more if we’re willing to give pre-loved pieces a second chance. After all, diamonds are forever. Whether new or old, they shine just as bright!
With SparkAgain, I hope someone can buy themself a diamond for any “just because” moment that deserves to shine, and that anyone can propose without breaking the bank—focusing on what really matters: love, not the price tag.
Our Mission
Our mission is simple: Making diamonds sustainable and accessible, one spark at a time✨
We’re here to help you celebrate your milestones—big or small, together or solo. We want you to feel empowered to choose what’s right for you, both emotionally and financially.
Let’s Sparkle Sustainably—Together
At SparkAgain, we’re rewriting the rules. Here, diamonds are cheaper, bolder, and kinder—to people and the planet. You can buy or sell diamond jewelry with confidence, knowing you’re making a smart, sustainable choice. You’re not just giving a diamond a second life—you’re giving yourself, or someone you love, a moment to shine.
Thank you for being part of this journey. Let’s make diamonds accessible, meaningful, and sustainable—one spark at a time✨
Lots of love, Herlina